FreshMart Supermarkets Boosts Customer Confidence with Visible Food Safety
How a 85-store grocery chain improved deli operations and customer trust through transparent hygiene practices
The Challenge
FreshMart Supermarkets, with 85 locations across the region, was struggling with customer confidence in their deli operations due to visible hygiene concerns:
- •Customers could see heavily scarred cutting boards through deli glass
- •25% decline in deli sales over 12 months
- •Negative social media reviews about cleanliness
- •High staff turnover due to difficult cleaning requirements
- •Inconsistent food safety practices across locations
The CleanCut Retail Solution
Transparent hygiene practices that customers can see and trust
Visible Cleanliness
Fresh, pristine surfaces that customers can see through deli glass
Quick Changeover
Fresh surface for each product type prevents cross-contamination
Staff Efficiency
Simplified cleaning procedures reduce staff workload and training time
Customer-Focused Implementation
Pilot Stores
Tested in 5 high-traffic locations first
Staff Training
Trained deli staff on new hygiene protocols
Customer Education
Signage explaining CleanCut benefits
Chain Rollout
Deployed across all 85 locations
Impressive Results
Significant improvements in sales, customer satisfaction, and operational efficiency
“Our customers immediately noticed the difference. They can see we're using fresh, clean surfaces for every order. It's become a competitive advantage that our competitors can't match with traditional boards.”
Make Food Safety Visible to Your Customers
Join FreshMart and other leading grocery chains that use CleanCut to build customer trust and drive sales.